Prince James is the twin brother of Amber. The stepbrother of Sofia. The first Prince of Enchancia and the only prince.
When Flora dismisses him, his siblings, and his classmates for summer vacation from Royal Prep, James hurries to the coach so he can get home and find out where his parents are taking his family for their summer vacation. However, when he and Amber meet up with Roland and Miranda, they reveal that they still have not picked a place out. Suddenly, Sofia comes to them and tells them that they should go to the Kingdom of Avalor. When they arrive in Avalor, James is delighted to meet Queen Shuriki and Chancellor Esteban. For much of the time, they were entertained by Armando. After doing the Sambarossa, Sofia insists that she and her siblings play hide and seek with Armando. James is concerned when Amber confronts Sofia and wonders what she's up to. Sofia assures him she will tell him later and needs him and Amber to stay hidden for as long as possible. James is fully supportive of Sofia's intentions, but Amber demands to know why she will not tell them what is going on, to which Sofia replies that it is for their own good. When Armando finally finds them, Shuriki has her guards seize him and his family and put him in the dungeon. Sofia shows up and lets them out. When Elena explains everything, James is stunned by the revelation, but at his father King Roland's suggestion to forgive Sofia because her reasons for visiting Avalor were noble and justified in helping Elena, James forgives his stepsister. He then helps Elena free her family and her Kingdom from Shuriki, assisted by the citizens of Avalor City and the Jaquins. However, for the most part, James remains on the Jaquin he was riding on alongside Amber and Princess Isabel while their parents, Sofia, Elena, her grandparents, and Mateo lead the Avalor City citizens towards Shuriki and scare off the royal guards protecting her. He rejoins them with Amber after Elena defeats Shuriki and reclaims Avalor as Crown Princess, celebrating her getting her kingdom back.
However, as a result of events in Realm of the Jaquins, Shuriki is plotting revenge against Elena and her family. Whether this will involve James and his family for their part with aiding Elena is unknown.
The image gallery for Prince James may be viewed here.